Build and maintain the CMS and store projects — properly, not with fifteen plugins stacked on top of each other.
A large share of small-business work lands on WordPress or Shopify, and most of it arrives already broken: bloated themes, plugin conflicts, a checkout that takes nine seconds.
You build clean, and you fix what others left behind. That means being able to write a small custom plugin rather than installing a large one, and knowing what to strip before adding anything.
Security and backups are part of your job, not the client's.
WordPress theme and plugin development in PHP, Shopify Liquid, WooCommerce, page speed work, migrations.