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The official Google Analytics add‑on lets you pull reports directly into Sheets. Beginners often pull the wrong dimensions, ending up with duplicate rows. Choose the correct metric (sessions) and dimensions (source/medium, campaign) that match your UTM setup.
In this hands‑on lesson, create a sheet named "Raw GA Data" and schedule a daily refresh. Verify that the data updates automatically; this will be the backbone of your dashboard.
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