This short course is for Indian students and career‑switchers who want a practical, job‑ready skill in influencer marketing. You'll learn to research local micro‑influencers, craft outreach messages, set up tracking links, and analyse ROI in just one week.
By the end of the course you will have built a complete outreach spreadsheet, a set of ready‑to‑send email templates, and a simple Google Data Studio dashboard that visualises campaign performance.
You’ll be able to run a low‑budget local influencer campaign from scratch, report results to stakeholders, and add a real‑world project to your portfolio.
Understanding Influencer Marketing Basics
Tube Sensei · 21 min
2
Researching Local Micro‑Influencers
Modash · 7 min
3
Crafting Persuasive Outreach Emails
Modash · 11 min
4
Generating UTM Tracking Links
Analytics Mania - Google Analytics & Tag Manager · 13 min
5
Hands‑On: Build the Outreach Spreadsheet (Project 1)
Partner Up Profits · 25 min
6
Setting Up a Simple ROI Dashboard
Sheetomatic · 22 min
7
Hands‑On: Launch the Mock Campaign (Project 2)
Jeff Su · 7 min
8
Analyzing Results and Presenting ROI
Sugarpunch Marketing · 5 min