Courses / Launch a Local Influencer Campaign with ROI Tracker
Lesson 6 of 8

Setting Up a Simple ROI Dashboard

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Video by Sheetomatic on YouTube · 22 min. We did not make this video and we do not host it — watching it here still counts as a view for the creator.

Connect Google Analytics (or a CSV export) to Data Studio. Beginners often forget to filter by the campaign’s UTM parameters, resulting in noisy data. Add scorecards for clicks, conversions, spend, and a calculated field for ROI = (Revenue‑Spend)/Spend.

A clean dashboard lets you present results to a client in minutes. Keep visual hierarchy simple: top‑level KPI, then a bar chart of influencer performance.

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