Courses / Launch a Local Influencer Campaign with ROI Tracker
Lesson 2 of 8

Researching Local Micro‑Influencers

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Video by Modash on YouTube · 7 min. We did not make this video and we do not host it — watching it here still counts as a view for the creator.

Use tools like Instagram search, hashtags, and local influencer platforms. Beginners often copy‑paste whole lists without verifying relevance; always check recent content for brand fit.

For a coffee shop, look for creators who post about food, lifestyle, or local events. Record follower count, average likes/comments, and contact email in a spreadsheet – this becomes your master outreach list.

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