Video by Analytics Mania - Google Analytics & Tag Manager on YouTube · 13 min. We did not make this video and we do not host it — watching it here still counts as a view for the creator.
Use Google’s Campaign URL Builder to add source, medium, campaign, and content parameters. Newbies often forget to set ‘utm_source’ as the influencer name, which makes later analysis impossible.
A correct UTM link lets you attribute website traffic and sales back to each influencer, essential for calculating ROI in the final dashboard.
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