Courses / Build an Email Nurture Sequence with Gmail, Sheets & Zapier
Lesson 1 of 8

Understanding the Nurture Flow

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Video by Alex Cattoni on YouTube · 15 min. We did not make this video and we do not host it — watching it here still counts as a view for the creator.

Watch a short intro on what a drip campaign is and why businesses use it. Notice how timing, personalization, and tracking are the three pillars. Beginners often skip the planning stage and jump straight into tools, which leads to messy workflows.

In real projects the flow diagram is shared with stakeholders before any code is written. Keep a simple sketch: trigger → delay → email → log → next delay. This visual will guide the later Zapier steps.

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