Courses / Build an Email Nurture Sequence with Gmail, Sheets & Zapier
Lesson 6 of 8

Logging Opens & Clicks with Gmail Filters

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Video by Leila Gharani on YouTube · 7 min. We did not make this video and we do not host it — watching it here still counts as a view for the creator.

Set up a Gmail filter that forwards any email with the subject “Nurture Open” to a unique address (e.g., opentracker@mydomain.com). Use Zapier’s Email Parser or a simple webhook to capture the event and write back to the sheet. Beginners often forget to add the filter before the first email, missing early opens.

In real campaigns this data feeds analytics dashboards. Keep the parser simple: extract the recipient’s email and update the corresponding “Opened Day X” column.

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