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Customer Journey Mapping & WhatsApp Automation with Make

Learn to design journey maps and set up automated WhatsApp follow‑ups in a week

9 lessons about 6 hours beginner
Customer Journey Mapping & WhatsApp Automation with Make

This beginner course is for Indian students and career‑switchers who want a practical, job‑ready skill in customer experience and automation. You’ll start by creating a clear customer journey map, then move on to building a real‑world WhatsApp follow‑up workflow using Make (formerly Integromat). By the end you’ll have a portfolio‑ready project that shows you can translate user insights into automated communication.

You will build two deliverables: a visual journey map for a sample e‑commerce checkout flow, and a fully functional Make scenario that sends personalized WhatsApp messages after key journey stages. The course is hands‑on, with each lesson focused on a single, actionable outcome.

After completing the course you’ll be able to design journey maps, connect APIs in Make, handle data routing, and deploy WhatsApp Business API integrations—skills that many Indian startups and agencies look for.

What you will work through

1 Introduction to Customer Journey Mapping SiteGround.com · 14 min 2 Choosing the Right Mapping Tool Elevate Digital · 30 min 3 Hands‑On: Build a Sample Journey Map Service Design Show · 18 min 4 Overview of Make (Integromat) Fundamentals Kevin Stratvert · 25 min 5 Connecting WhatsApp Business API to Make Social Seller Academy · 9 min 6 Designing Triggers: Detecting Cart Abandonment ByteMonk · 8 min 7 Hands‑On Project: Build Abandoned Cart WhatsApp Flow Automatiza con Make (antes Integromat) · 6 min 8 Adding Post‑Purchase Thank‑You Messages Tech It Easy · 4 min 9 Testing, Debugging, and Deploying the Workflow The Testing Academy · 11 min
Final project End‑to‑End Customer Journey Automation Unlocks after all 9 lessons 0 of 9 lessons passed Locked
Final project

End‑to‑End Customer Journey Automation

Submit a public link Checked by a reviewer Unlimited attempts

Create a complete journey for an online clothing store that:

  1. Maps the checkout process (browsing → cart → payment → confirmation).
  2. Uses Make to send a WhatsApp reminder 15 minutes after an abandoned cart and a thank‑you note after payment.

Submit: a public link to your journey map (e.g., Miro, Lucidchart) and a shared Make scenario link (read‑only).

Reviewer checklist:

  • Journey map clearly shows all touchpoints and pain points.
  • Make scenario includes triggers, filters, and WhatsApp API actions.
  • Messages are personalized using customer data.
  • Error handling for failed API calls is implemented.
  • Documentation explains each step in plain language.
  • All links are accessible without login.
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The teaching videos are made by independent creators and play from YouTube, with the creator credited on every lesson. Nexgino builds the path, the notes, the project and the certificate.
9 lessons · free Start free