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Create a Google Sheet with tabs for raw data, KPIs, and charts. Use the Sheets API to write KPI rows, then set up conditional formatting (e.g., red for NAP score < 70). Beginners often try to format cells via the API incorrectly; instead use the batchUpdate request with addConditionalFormatRule. The resulting sheet acts as a client‑ready report that updates whenever the Python script runs, mimicking the workflow of SEO consultants.
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