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Use the schedule library or a simple cron job to run the script daily. Beginners often forget to handle time zones, causing data to be fetched at odd hours; set TZ environment variable or use pytz. Test the full pipeline end‑to‑end before scheduling. After automation, you can extend the dashboard with competitor ranking trends, Google Maps embed, or integrate with Zapier for alerts, turning a basic audit tool into a scalable service.
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